Steps in Making a High Converting Sales Funnel in WordPress
Do you want to make a high converting sales funnel in WordPress?
A sales funnel is the path a user takes on your website to become a customer. Optimizing this path can lead to higher conversions and more sales.
In this article, we’ll show how to make a high converting sales funnel with practical examples. We’ll also explain how to track and optimize your existing sales funnels.
Creating effective sales funnel in WordPress for higher conversions
What is a Sales Funnel?
A sales funnel is the journey a person takes from the moment they find out about your business, all the way to becoming a loyal customer.
Marketers often talk about funnels in stages, from awareness of the problem they need to solve, all the way to taking action to make a purchase.
Sales funnel example
For online businesses, a sales funnel consists of the specific pages that a new users may visit on your site before they make a purchase.
That means that if you run an online business, an eCommerce store, or a business service, then you already have a sales funnel on your website.
Depending on how you set up your website, your sales funnel may have several steps that lead users to make a purchase. For example, a new visitor might land on a blog post, then view a product page, then go through your checkout flow.
You can optimize each of these steps to offer a better user experience, reduce distractions, and nudge users towards completing the purchase.
You can also track the performance of your sales funnel, run tests to see what works best, and then make data driven decisions to improve your sales funnel.
That being said, let’s take a look at how to easily create a high converting sales funnel in WordPress.
1. Creating a Sales Funnel Landing Page in WordPress
Usually the first step of every sales funnel is users arriving on your website, whether that’s via a product page, sales page, or other landing page.
WordPress allows you to easily create simple pages for your website. Your WordPress theme may also come with a customizable homepage.
However, these pages are not optimized for sales, and leave several holes in your sales funnel that allow potential customers to slip through.
This is where SeedProd comes in. It is the best WordPress page builder on the market and allows you to easily create landing pages, sales page, product pages, and more.
Sales page templates
SeedProd comes with dozens of ready-made templates that are already optimized for higher conversions.
Plus, it has an intuitive drag and drop interface that you can use to customize your pages.
SeedProd landing page builder
SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page.
For example, you can display featured products that you want to upsell, display product grids, add cart buttons, and more.
Custom WooCommerce cart page
You can also create a custom WooCommerce cart experience with product upsells to boost sales.
SeedProd integrates with your existing email marketing services, so you can easily capture leads and convert them to paying customers later on.
It works with any WordPress theme and allows you to create any design from scratch, without relying on your theme design. You can even use it to create stand alone landing pages for custom domain aliases and drive more traffic and sales to your website.
2. Boost Conversions for Your Sales Funnel
Creating a conversion oriented landing page for your sales funnel helps you get more sales. However, you will still notice many customers not following the funnel path and abandoning the user journey.
This is where you’ll need OptinMonster. It is the world’s best conversion optimization software on the market and allows you to easily convert website visitors into paying customers.
OptinMonster comes with marketing tools like lightbox popups, countdown timers, slide-in popups, sticky header and footer banners, full-screen popups, spin to win popups, and more.
OptinMonster campaign types
It comes with dozens of templates, and each of them is fully customizable using the OptinMonster campaign builder.
The drag and drop builder allows you to easily edit your campaigns without having to code.
OptinMonster campaign editor
OptinMonster comes with an incredibly powerful set of targeting rules. This allows you to personalize your marketing campaigns and show them only to targeted users at the right time in their user journey.
For instance, you can offer free shipping to users in particular regions, or show campaigns to users who already have specific products in their cart, and more.
OptinMonster display rules
OptinMonster integrates with all top email marketing platforms so you can capture leads who may not be interested in making a purchase right away.
You can also use it to redirect users to download lead magnets, receive exclusive coupons, or get personalized offers.
3. Create Lead Generation Forms in WordPress
More than 70% of people visiting your website will leave without making a purchase or following the user journey along your sales funnel.
Lead generation forms allow you to capture users’ contact information such as an email address or phone number. You can then persuade those customers to make a purchase when they’re ready to.
WPForms is the best WordPress form builder plugin on the market. It allows you to easily create lead generation forms for your sales funnel.
It is super easy to use with ready-made form templates for all sorts of forms.
Form templates in WPForms
It comes with a drag and drop form builder.
Using the builder, you can just point and click to edit a form field or add new fields to your form.
WPForms form builder
Plus, WPForms integrates with your email marketing platform and more than 3000+ apps through Zapier. This makes it easier for your sales and marketing team to manage those leads and make more sales.
You can add your forms to any post or page, sidebar widget, and even inside popups using a block or shortcode.
Newsletter signup form in a WordPress post
You can also create standalone form pages, conversational forms, surveys and quizzes, and more.
Conversational Form Demo
4. Upsell Products in WooCommerce
One of the most important steps in a sales funnel is to show additional offers to users on their path to make the purchase.
However, once a user has added products to their cart this is what they would typically see:
Default cart experience in WooCommerce
CartFlows is a WordPress sales funnel builder and optimization plugin that allows you to change that.
You can use it to create complete sales funnels or optimize your existing sales funnel with additional steps.
It comes with a One-click Upsells feature, which allows users to add products to their cart on their way to the checkout.
One-click upsell offers in CartFlows
You can also optimize a users journey by adding one-click order bumps, pre-checkout offers, custom checkout form layouts, beautiful templates, and more.
Once a user has completed the purchase, this doesn’t mean it’s the end of their user journey. You can still redirect them to a custom thank you page with more special offers.
SeedProd comes with excellent templates that you can use for thank you pages. It also includes a WooCommerce product grid, shopping cart button, and many other elements to help customers continue shopping.
Adding upsell offers to thank you page
5. Track and Optimize Sales Funnel
After you have created and optimized your sales funnel in WordPress, next you would want to track its performance.
Most importantly, you need to know how users interact with your sales funnel and at what point they abandon your website before making a purchase.
MonsterInsights makes it super easy to monitor and track your sales funnel. It is the best Google Analytics plugin for WordPress and allows you to see where your users are coming from and what they do while visiting your site.
Upon installation, MonsterInsights allows you to track conversions across your WordPress website. See our guide on conversion tracking in WordPress for detailed instructions.
MonsterInsights also comes with an eCommerce addon. This helps you add Google’s Analytics enhanced eCommerce tracking and show you an easy to understand eCommerce tracking report.
Adding upsell offers to thank you page
You can also run A/B split tests with Google Optimize with MonsterInsights Google Optimize addon. This helps you compare sales funnel performance and see what’s working best for your business.
We hope this article helped you learn how to create high converting sales funnels in WordPress. You may also want to see our expert pick of the best AI chatbot software to boost your sales even more, or check out our guide on how to choose the best web design software.